Safa Mahjoub, MS is the founder and CEO of Rise and Care Mothers, LLC.
In her daily life, she wears different hats: She's a mom of two, an entrepreneur, an artist crafter, a speaker, and a thought leader.
She loves to connect with moms and listen to their stories and help them overcome their struggles.
She is also passionate about reading, nature, neuroscience and positive psychology.
She is all about change and challenges in her life.
In fact, she traced her path from research and teaching to motherhood and finally to entrepreneurship and advocacy.
After a 15-year career in research and academia, she chose to dive into motherhood and stay home to study child development, home organization and self-development. In the meantime, she went back to her first passion: Art and crafting.
She ended up launching her first e-commerce business, HandyColorStationery, for handmade greeting cards, mixed media journaling, book binding and jewelry making.
Rise and Care Mothers started as a simple idea during the difficult times of COVID.
Safa was looking for a way to get off of the confinement and be back to her normal life (when all the world is still shut down, social distancing, wearing masks, and obsessively sanitizing everything around). She ended up joining a training class for Parents: "Parents who Lead" organized by the National Parent Leadership Institute.
Discovering her purpose of Being
Not long after, she discovered her real purpose of being which is helping, coaching, training and advocating for women and mothers’ mental wellness and mental literacy. All that came from noticing the identity and mental health crisis that professional and intellectual mothers were suffering from. In addition, to their struggle to balance between their self-accomplishment, career and their self-care and instinct to spend time with their babies and family.
A couple of years ago, Safa decided to create Rise and Care Mothers, LLC a space for professional women and mothers to help them find joy and fulfillment by teaching them the tools to treat their Mind, Body and Spirit.
We rise by caring about ourselves and the people around us.
By connecting with other professional mothers, Safa saw that, we, mothers, we do not lack ambition.
Actually, we are so overwhelmed and debilitated with a tremendous amount of creative ideas, goals, dreams that we end up incapacitated to think straight, strategically, be organized, stress and anxiety resilient and even able to prioritize our own basic needs of sleeping well, eating healthy and socializing with friends.
Mental health strains and social pressure put mothers on a constant feeling of guilt and shame. We, mothers, we fear being not the "good mom" everyone is expecting us to be.
In addition, we forget that we are more than moms or caregivers: We are also human beings and we have the need to self-care and love.
Safa keeps spreading the idea that to be a good mom and care about others, a woman should start caring about herself: Put your oxygen mask first, and then turn to help the individuals around you.
We are here to:
*S.M.A.R.T.E.R. stands for Specific, Measurable, Achievable, Relevant, Timely, Evaluated, Revised.